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Social Media Strategy Lead

Soho, New York | Communications & Content | Full-time

We’re looking for a creative all-star to bring our organic social media presence to the next level. Our dream candidate is equal parts brand marketer and trendspotter, with the strategic chops to help Lemonade surprise and delight on Instagram, Twitter, LinkedIn, Facebook, Pinterest, and other platforms.

Lemonade might be an insurance company, but our social media strategy has always been about thinking big—and a little weird. We’ve commissioned artists around the world to animate their idea of an “endless drip” for our Instagram; guessed the names of strangers’ pets on Twitter; and asked the Reddit community about the strangest things they’d like to cover with renters insurance. Eccentric thinking is rewarded, and we’re looking for someone who has wild ideas (and can back them up with hard data and analytics).

In this highly collaborative role, you’ll craft best-in-class social strategies that engage our community, escape our echo chamber, build brand advocacy, align with company-wide business goals, and get as many eyeballs on our editorial content as possible. You’ll identify scroll-stopping, brand-building opportunities for storytelling and engagement, and work with relevant stakeholders (including our Social Media Specialist and Content Leads) to execute them.

You’ll also be responsible for identifying new social channels and opportunities to reach untapped audiences. This is an entrepreneurial opportunity to sharpen and evolve our already robust social media presence.

Requirements
  • 3+ years of relevant work experience in a social media or content position, preferably in the tech industry 
  • A portfolio of past successes with campaigns on platforms like Instagram, Facebook, Twitter, and LinkedIn
  • A passion for social media, an in-depth understanding of top channels, and an inherent curiosity about emerging platforms and trends 
  • A familiarity with Lemonade’s existing social media presence and voice
  • An understanding of content marketing strategies 
  • Data-driven, with a strong ability to identify and track relevant KPIs and work with various metrics to pull actionable insights
  • Strong  project management and communications skills
  • Willingness to collaborate with colleagues across different time zones  
  • You love getting shit done!
About Lemonade

Lemonade is a licensed insurance carrier offering renters, homeowners, life, and pet insurance in the United States, contents and liability insurance in Germany and the Netherlands, and renters insurance in France. We’re powered by artificial intelligence and behavioral economics, and driven by social good.

A Certified B-Corp, Lemonade donates unused premiums to nonprofits selected by its community as part of our annual Giveback program. We incorporate our values into everything we do—from our business model to our office culture.