We’re looking for an experienced and passionate leader to build and run a team focused on customer retention and loyalty. As CRM Director you will develop comprehensive strategies around customer lifecycles, journeys and segments - - and turn those strategies into actionable programs. You will oversee the creation, management and optimization of communications to our active customers – specifically focused on email and app, but leveraging other channels over time to nurture and improve consumer engagement and response.
As an ideal candidate you will have a proven track record of developing and orchestrating successful customer strategy and communication initiatives across multiple touch-points, with specific knowledge and expertise of email marketing. Bonus if you have experience in Financial Services, other high consideration/regulated industries, and/or DTC brands. You are strategic and analytical, with a deep understanding of business and commercial goals and the inner workings of customer data and reporting. You are conceptual, and can generate and/or partner with creative and content teams to bring fresh thinking and ideas to our programs. You are executional, enjoy rolling up your sleeves, and have a strong attention to detail.
In this role, you will:
Lemonade is a licensed insurance carrier offering renters and homeowners insurance powered by artificial intelligence and behavioral economics and driven by social good. Instead of brokers and bureaucracy, we use bots and machine learning to create an insurance experience that is instant (90 seconds to get insured!), affordable (policies start at $5/month), and paperless.
Founded by Shai Wininger and Daniel Schreiber and backed by SoftBank, GV, Sequoia, General Catalyst, Aleph, and others, we’re transforming insurance from a necessary evil into a social good by injecting technology and transparency into an industry that often lacks both.
We believe in doing things differently, pushing boundaries, and questioning everything. And as a Certified B-Corp, we incorporate our values of doing good into everything we do – from our business model to our office culture, committing to diversity, equity, and inclusion.