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Brand Strategy Lead

Soho, New York | Creative | Full-time

We’re looking for a brand architect to define the strategy for the Lemonade brand: what purpose it fulfills, how it behaves, and who it serves. You’ll join the in-house creative agency, writing sharp briefs that lead to unignorable campaigns and product launches, and reframe how people feel about insurance.

You’ll also be responsible for building out the strategy team and its ways of working, evangelizing campaign/audience strategy across the organization.

Requirements
  • 5-7 years at a creative agency or in-house team
  • Experience creating methodologies for both qual and quant testing
  • Generous with talents / collaborative in approach
  • Experience with audience tools, such as YouGov, a plus
  • Experience in “getting in the weeds” of complex analytics
  • Curious understander of people
  • All around team player, fast self-learning individual
  • Smart, problem solver
  • Loves getting shit done!
About Lemonade

Lemonade is a licensed insurance carrier offering renters and homeowners insurance powered by artificial intelligence and behavioral economics and driven by social good. Instead of brokers and bureaucracy, we use bots and machine learning to create an insurance experience that is instant (90 seconds to get insured!), affordable (policies start at $5/month), and paperless.

Founded by Shai Wininger and Daniel Schreiber and backed by SoftBank, GV, Sequoia, General Catalyst, Aleph, and others, we’re transforming insurance from a necessary evil into a social good by injecting technology and transparency into an industry that often lacks both.

We believe in doing things differently, pushing boundaries, and questioning everything. And as a Certified B-Corp, we incorporate our values of doing good into everything we do – from our business model to our office culture, committing to diversity, equity, and inclusion.